On hold messages are messages that are pre-recorded in answering machines by voice talents. Your callers get to listen to these messages when they are on hold. There are many reasons why hold messages are such useful marketing tools.
According to recent AT&T research findings, as many as 70% of all calls have to be put on-hold for a minimum of 30 seconds. If callers were to be left on 'silent hold', this may lead to a call abandonment rate of a staggering 75%. Most of these callers do not call back. As per a survey by Better Business Marketing, the hold time of callers is increased by as much as 500%. On hold messages are effective marketing tools since the same research showed that 80% of all callers left on 'silence hold' hang up within a minute while callers with music on-hold (MOH) stayed on up to 5 minutes longer. The research revealed that 30% of callers will purchase additional services/products as a result of what they listen to while on-hold. The findings showed that an astounding 25% of callers will make purchase decisions based on on-hold sales ideas. A Telemarketing Magazine survey puts the numbers in between 25% and 40%.
A recent CNN survey revealed that an average person will spend 100 hours answering machine messages every year. It therefore makes sense that you take benefit of this time to reveal what you are offering. You could use on hold messages to detail your strengths, to reveal your achievements, to promote your website and its features, to urge callers to take action, and to indicate special discounts along with other offers. The CNN survey puts the people who do not call back after hanging up at 35%.
Based on a recent study by Cellular Marketing Magazine, 9 out of 10 people prefer hold messages to silent on-hold. Thanking your callers for holding and telling them that they are important leads to client loyalty. You can use the on-hold messages to do reputation management. On hold messages are an effective marketing tool because they are inexpensive. Although some music requires that you pay loyalties, loyalty-free music is readily available. You could use the answering machine messages to supplement your other advertising strategies.
The reality that you can change your answering machine messages at will signifies that your message will always be fresh. Hold messages work because there are numerous on-hold recording companies that can help you.
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